Press image


Installation view

See video

Press text video



Installation view


Wall assemblage with audioclip
Nora Kapfer Allmanshausen 1 2011, lamda print 115×161 cm; Alexander Marchuk Tracks 2011, oil on canvas 120×80 cm; Woody Allen Midnight in Paris 2010, audio clip 23 sec

Hear audio





Sculptural assemblage
Björn Westphal Alle wollens keine tuns 2010, sculpture painting 75x73x35 cm; found table legs, 75x73x35 cm; exhibition information poster, 110×80 cm; glass plate, 110×80 cm

See information poster





Video installation with intercut video
Philipp Timischl Man of Science, Man of Faith 2011, painting and screen 118×70 cm, video 2 min; X Art Teenagers in Love 2010, video clips 9 sec

See film stills




















Commissioned pop music review
Benjamin Hirte Untitled 2011, text (dimensions variable); Kate Bush Arial 2005, record 82 min; A4 print

See review





Documentation of curator drinking coke with text on hand
Christoph Bruckner Theory of Referentiality 2010, text (dimensions variable); can of Coca-Cola held by Martyn Reynolds; photograph and frame 20×20 cm

See essay





Sculpture with inserted video
Michele Pagel El Calzone 2011, blanket, ceramics 170x80x15 cm; documentary video of Michele Pagel by Martyn Reynolds & Janus Høm - describing her work 2011

See video





Commissioned compilation of performances
Salvatore Viviano Opening Performance 2011, compilation of Gelitin performances; toilet paper; chocolate; Danish flag; waffle; 93 min


Commissioned compilation of performances
Salvatore Viviano Opening Performance 2011, compilation of Gelitin performances; toilet paper; chocolate; Danish flag; waffle; 93 min


Commissioned compilation of performances
Salvatore Viviano Opening Performance 2011, compilation of Gelitin performances; toilet paper; chocolate; Danish flag; waffle; 93 min


Invited fashionable art opening guest
Kris Lemsalu Opening attendance 2011 fur, wood, glazed ceramics, banana, box tape, 123 min



Modeling Agency


curated by Janus Høm and Martyn Reynolds

w. Nora Kapfer, Alexander Marchuk, Philipp Timischl, Michele Pagel, Salvatore Viviano, Gelitin, Björn Westphal, Benjamin Hirte, Kris Lemsalu, Christoph Bruckner, Coca-Cola, R. Kelly, Woody Allen, X-ART, Kate Bush







September 1st – October 13th, 2011
68m2, Prags Boulevard 43, 2700 Copenhagen S, Denmark

●●●

Everybody today who engages with culture via Facebook, fashion etc., filters it through their own experiences to model a subjective expression of their relationship to society. This exhibition is an attempt to use these common strategies by which cultural consumers and artists use popular culture today. Høm and Reynolds are taking this subjective mindset literally into the act of curation. Unscrupulously using artworks and cultural ephemera as equivalent materials for new entities: their original configuration and meaning is intentionally corrupted.

We are using the situation of a Modeling Agency to highlight the relationship of the curator to the artist; a Modeling Agency provides representation for its models, and the models are regarded as both products and producers. Furthermore we are modeling agency itself, to implicate the agency of the curator with that of the artist. We are modeling agency. We are a Modeling Agency.

To clarify, Høm and Reynolds are still curators and the artists remain artists exhibiting their work. The curators intend to maintain this division of labour, even if it is somewhat farcical in this context. As an artistic strategy these previously mentioned appropriation processes are familiar to artistic production today. At the same time curatorial production has increasingly moved towards the instrumentalising of artwork beyond a simple art historical narrative. Modeling Agency fuses these two parallel conventions in artistic and curatorial production, which are accepted within the frames of their own discourses, but not each others.

Høm and Reynolds are not, however, proposing a new model for curating; a bad idea made good. Rather a commonplace process with complex consequences, appropriation gone gung-ho.

(Gung-ho from Chinese gōnghé, taken to mean ‘work together’ and adopted as a slogan by U.S. Marines.)

●●●

Catalogue published by Feil Forlag for Modeling Agency (English)
Review by Mathias Borello, Kunsten.nu: Veldrejet kulturkritik (Danish)
Review by Kah Bee Chow, EyeContact: Curator/Artist role blending in Copenhagen (English)
Think piece by Corinna Kirsch, The L Magazine: Curating is Like _____? (English)